The first CamelBak products proved to be very popular among mountain bikers and motocross riders, because it allowed them to drink without taking their hands off of the handlebars in technical terrain. The product began to cross over into other sports when scientific studies showed athletes drank more fluids and performed better when they wore a CamelBak. Since then, athletes from an ever-growing list of sports and activities use CamelBak hydration systems for their convenience and performance benefits. 
While CamelBak has grown tremendously since the early days, one thing hasn't changed. CamelBak still believes in the performance advantage that proper hydration delivers for just about any activity. CamelBak is a privately-held company headquartered in Petaluma, California.